Too many people who don't really understand journalism use the term "burring the lead."
From a recent Yahoo story, starting from the lead paragraph.
Donald Trump has hailed the "unmatched achievement and unlimited potential" of the US in a triumphalist address marking the country's 250th anniversary.
In a late-night campaign-style speech in Washington DC on Saturday, the US president claimed his country was "just getting started" as he vowed to take it "to new levels".
Celebrations have been marred by extreme weather, including a dangerous heatwave in recent days, and a passing storm that delayed Trump's speech. An apparent white nationalist march through the streets of Washington also caused alarm.
Folks, this is what's called "burring the lead."
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