What?!?

I saw this sign last night and don't know what to think. 

A second comics shop on Harvard Avenue throwing distance from New England Comics?

Different coffee shops can coexist on the same street, sure, but comic shops?

The only two shops I know who got away with it were both New England Comics!

There were two different branches on almost the same stretch of road. 

Except one was in Brookline on Harvard Street, the other was in Allston on Harvard Avenue.

And the Allston store is now closed. 

I try to support the local comic shops, but I don't see this turning out great for either store.