A Moment of Comics

The upcoming death of Kamala Khan, the popular Ms. Marvel, doesn't seem to make any sense. Additionally, why is Spider-Man such an integral part of the story? I don't know if the wall crawler has a good history with characters named after his parent company. Below is an actual scene from the Marvel graphic novel The Death of Captain Marvel. I think I remember one critic at the time calling Spider-Man's cameo in the book "undignified."